Working out well with the big guys
July 6, 2008 from Project, Program and Portfolio Management
Small firms can thrive amid the corporate giants but make sure you don’t bite off more than you can chew, writes Andrew Stone Working with corporate Goliaths doesn’t faze Raoul Shah - he has worked profitably with large multinationals since 1993. Being dwarfed by his customers, which include Sony, Coca-Cola, Umbro and Microsoft, does not mean being at their beck and call or being bullied into working for low profit margins, however. Being the smaller firm does not even mean having to be the junior party.
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