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Is Group Brainstorming Hurting Creativity?

July 31, 2007 @ Agile Project Planning from David Churchville

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Marc Andressen writes about research that shows that group brainstorming produces fewer and lower quality solutions that "virtual" brainstorming where indviduals generate ideas independently, then put their results together.

One way to look at this is that brainstorming sessions with everyone in the same room trying to "be creative" at the same time might not be the most effective approach.

Applied to software development, the implication is that limiting creativity to "groupthink" can have a negative impact on the outcome. Teams may be more creative through harnessing individual expression.

In my own experience, I find that a healthy dose of conflict (with appropriate respect for others), leads to better solutions than friction-less agreement and watered down consensus.

Put differently, if everyone agrees that your idea is the clear way to go, you might have a problem.

This article is syndicated from Agile Project Planning . The original article is available here. Read more in Agile Project Planning, Project Management News .

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