Individual Behavior - What I Want
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This week I run a short series on the behavior of individuals in general.
From a very high level perspective the behavior of a person is determined by
- who he is;
- how he is at the moment;
- what he wants, and
- what he thinks will happen.
What he wants
This is actually the 64 million dollar question: what do people want? Generally spoken, people will try to reach their goals, their desires, or try to avoid their fears come true. However, this can be so generic, to I will go one step back; peoples’ needs. The needs of humans is their ultimate goal that drives their actions.
People have physical or material needs, think about food, a roof above their heads, or may be some kind of transportation. Although once in a while I will come back to this needs, they will not be my main focus. I assume that in the context of software projects, people are not dying of hunger or are homeless.
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