Design’s Differentiating Power

March 9, 2008 @ PMThink! Project Management Thought Leadership from Frank M

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HP's design practice helps the company to differentiate itself in the marketplace and be more efficient by leveraging the talent across its business lines. ... ... "Hurd gave his backing to Lucente's plan to ramp up the companywide design practice. These days, conventional wisdom holds that good design is indispensable for differentiating products, building brands, and forging new markets. "


This article is syndicated from PMThink! Project Management Thought Leadership . The original article is available here. Read more in PMThink!, Project Management News .

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