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12/04/06 Tip of the Week. Sales Process: Tip 2 - Know both target markets.

December 3, 2006 from Mark Perry

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Target marketing is critical to the success of just about any sales and marketing “Go-to-Market” project. In addition to identifying and understanding your most desirable target market, take time to identify and understand your least desirable target market. Ensure your sales teams understand and focus their efforts on the best opportunities in your most attractive market segments as well as be aware of the market segments that they should avoid and refrain from investing, and likely squandering, their time and resources.


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