01/15/07 Tip of the Week. Sales Process: Tip 8 - Personalize your proposals.
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Some vendor proposals are mostly boilerplate information with little, if any, customer specific input and analysis information. Use the customer feedback provided throughout the pre-proposal activities to personalize your proposal in terms of both benefits that justify the investment and endorsements by those that stand to benefit in the customer organization and will support and attest to the benefits that they will receive on account of your solution.
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